AccuVal Rebrand
Branding, Art Direction, Advertising
2011
Rebrand of AccuVal. Includes identity, advertising, web design, and direct mail.
  • AccuVal Rebrand
  • My very first assignment as an art director at GS Design was to rebrand AccuVal, a global company that specializes in corporate valuation and advisory services. After a crash course in those industries, my team quickly boiled all of AccuVal's many selling points down to a single, simple idea: Whatever kind of company you have, at whatever stage, AccuVal can help you move your business in the right direction–up. After that, everything fell into place, from the up-button icon, to the tag line, to the advertising language, to the airy white space and uplifting imagery, to promotional ideas, to the web site navigation itself.
  • A quick look at the old brand.