SRAM pART PROJECT
Advertising, Art Direction, Design
2011
Logo and poster design for the SRAM pART PROJECT.
- SRAM pART PROJECT
- The SRAM pART PROJECT works like this: hand-picked artists get a box of bike parts to create an original sculpture. The resulting art is then auctioned off to raise money for World Bicycle Relief. I designed the program's disassembled word mark and the iconic sprocket eye symbol for this show poster.
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Various marks for various clients.Branding, Graphic Design2011 -
Harley-Davidson's HOG magazine.Art Direction, Editorial Design, Publishing2011 -
Campaign for Park Bank. Included direct mail kit, banner ads, and microsite.Art Direction, Design, Packaging2011 -
Rebrand of AccuVal. Includes identity, advertising, web design, and direct mail.Branding, Art Direction, Advertising2011 -
Redesigned book covers for The Wonderful Wizard of Oz, Fahrenheit 451, Harry Potter and the Sorcerer's Stone, and Romeo & Juliet.Art Direction, Graphic Design2012 -
A Halloween costume decider.Art Direction, Illustration, Packaging2011 -
Promotional handout for Mercury Racing.Art Direction, Design2011 -
64-page catalog for Zipp.Art Direction, Design2011 -
A guerrilla marketing campaign for an apartment building.Advertising, Design, Television2011 -
Ad campaign for Harley-Davidson Garage Party.Advertising, Art Direction, Design2011 -
Wisconsin DOT work zone safety PSA.Art Direction, Television, Advertising2011 -
Illustration for the opening spread of a short story by Joe Meno.Illustration2011 -
It's exhilarating to fire up a Harley and run it through the gears—even if you never leave the parking lot. This :60 promotional video for the Jumpstart riding simulator was concepted, storyboarded, and art directed by yours truly at GS Design. Shooting and editing by Purple Onion.Art Direction, Television2011 -
Experiments in illustration.Illustration2011 -
"Interactive" workbooks to coincide with GS Design's recent brand relaunch.Art Direction, Branding, Graphic Design2012