Art Director / Designer / Illustrator
Brought dozens of projects from conception to completion, including GS Design's internal rebrand and multiple other corporate rebrands, a new magazine for Harley-Davidson, identity designs, advertising campaigns, design for web and mobile apps, self-promotional mailings, new product launches, apparel design, package design, editorial illustration, storyboard creation, video production, catalog design, and environmental design. Worked with clients to establish goals, identify needs, and assure successful execution. Brainstormed with teams to create and evaluate ideas, prepared presentation materials and dealt with outside vendors.
Partnered with writer to create several advertising campaigns, designed and executed guerrilla marketing campaign which included environmental, TV, and web components, designed logos, storyboarded and art directed TV advertisements, directed photo shoots, prepared and presented work, created graphics for web sites and online ads, participated in 24-hour design for charity event.
Concepted, created, and produced a wide variety of projects, including print advertising, logo and brand development, outdoor advertising, TV advertising, packaging, vehicle graphics, and print collateral. Edited video. Wrote and produced radio spots. Trained interns. Presented work to clients. Attended press checks.
Design Annual Gold
Self-Promo Design Annual
Regional Design Annual
Harley-Davidson, Mercury Marine, Snap-on Tools, Kimberly-Clark, Berghoff Beer, Hanson Dodge Creative, Traction Factory, Park Bank, SRAM, Zipp, AccuVal, Wisconsin D.O.T., Johnson Health Tech, Wisconsin Milk Marketing Board, ADM, Oberto, GS Design